Google TV Setup

In a survey, 80% of users expected setup to take less than 15 minutes, but only 20% were able to complete it within that timeframe.

40% of users try the Google Home App (GHA); 40% of those fail on their first attempt, and 90% of those failures occur during information transfer.

Primarily used for Chromecasts; this step is rarely needed for TV panels since those remotes usually come pre-paired.

Users can select their preferred language, and the welcome text updates dynamically. We also added accessibility (a11y) setup options to ensure the process is inclusive from the start.

This provides a quick way for users to bridge their mobile experience with the TV setup using the Google Home App.

A high-contrast, full-screen QR code ensures easy scanning from a distance, accommodating different living room setups.

Previously, this process was split across four different screens: Connecting, Connected, Signing in, and Signed in. I consolidated these into a single screen with a scalable pattern that allows for future features like settings synchronization.

The Terms of Service (ToS) screen is a standard legal requirement. We worked closely with legal counsel to simplify the copy using more concise, readable language.

A tremendous amount of thought went into making this screen simple, transparent, and privacy-forward. Despite stringent legal requirements, we landed on a design that is much cleaner than the previous version.

I also collaborated with the "Safer with Google" team to integrate consistent branding into this screen.

To remain transparent and helpful, I created a dedicated space for users to learn more about each Google service. This includes details on why specific permissions are required and the features they enable.

This screen allows users to select their existing subscriptions, enabling Google to provide personalized movie and show recommendations and automatically download the relevant apps.

Every successful product requires a continued relationship with the customer. We added a dedicated step to opt-in for newsletters; having a clear, dedicated step significantly improves opt-in rates compared to hidden toggles.

Previously, while apps were downloading, users were shown static educational content and spent at least 5-10 minutes staring at a loading screen.

I designed a solution to utilize this time via an optional steps framework called CHOOBE (Choose Your Own Out-of-the-Box Experience). While apps download in the background, users can perform tasks like setting up their remote, configuring Google Photos as a screensaver, or activating Google Assistant.

This transition screen was added to smooth the experience before the user lands on the "For You" tab.

Once complete, the user arrives at the personalized home page, ready to watch.